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Aveda is Now 100% Vegan & Announces New Global Ambassador

By Btc Lauren Rees·January 07, 2021

Aveda Makes Huge Sustainability Progress & Announces New Global Ambassador Arizona Muse

Aveda is now 100 percent vegan, a new milestone in the brand’s sustainability journey. That means every Aveda product—hair care, hair color, body care, makeup and aroma—is now made with zero animal-derived ingredients. And if that wasn’t big enough, the brand just announced a new global ambassador. Keep reading for more deets!

Why is going 100 percent vegan so important to Aveda? “Choosing and using vegan products helps lower the demand of animal-derived ingredients, which can help save animals, reduce the exploitation of natural resources…

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