Beginning March 22, amika is taking its community-first mission on the road with the launch of the “amika means friend” Tour, a multi-city celebration of creativity, connection and pro education.

The tour begins March 22-26 in Tampa, Florida and will continue popping up in major cities throughout the spring, making stops at salons, suites, stores and cosmetology schools. Designed for amika’s VIPs (Very Important Pros aka their loyalty program members) and new friends alike, the experience blends hands-on education with high-energy brand moments.

What to Expect on Tour:

At each stop, attendees can look forward to:

• Live…