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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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AR visualization of a brown salon chair placed in a modern salon setting using Minerva Beauty’s new 3D and augmented reality tool.

Minerva Beauty Releases 3D & Augmented Reality Tools For Salon Furnishings

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Commission or Chair Rental? Hairstylists, Read This First

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The Perfect Manicure Based on Your Sun Sign

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Gray Clients Hesitant About Permanent Color? Here's How to Address Their Concerns

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Hair Breakage Vs. Shedding: Here's the Difference

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Prom Hairstyle Inspiration For Every Hair Type

Professional Beauty Association Announces New Leadership Team

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Schwarzkopf Professional® Unveils Switch Page For Easy Color Line Transition

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Professional Beauty Association Announces Beacon Class of 2025

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British Hair Salon Employment Expected to Drop 93 Percent by 2030

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BTC Hair Trend Report

The Bleached Brow Era—Inside the Trend Takeover

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How To Create Custom Brondes With Toning & Glossing

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Moroccanoil® Global Hair Competition 2025 Opens For Entries

Amika Debuts Dynamic New Headquarters in Brooklyn

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An Inventor of OLAPLEX Launches EPhD Nail Treatment

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5 Copper Formulation Mistakes & Smart Solutions

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The Best Hairstyles For Women Over 50

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Pat McGrath is the Creative Director of Louis Vuitton's New Makeup Line

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New Salon Legislation in Iowa: Unlicensed Workers Could Soon Perform Services in Salons

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Eric Vaughn is Kenra Professional Color's First Artistic Director

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Celebrity Styling

Lindsay Lohan Stuns With Sleek, Soft Waves at Oscars Party

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New Legislation in Arizona Could Eliminate State Cosmetology Board

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New Hair Launches: 2025's Latest Product & Tool Innovations

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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