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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Amika Announces 2025 Visionaries: Meet the New Stylist Collective

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MY SALON Suite® Expands Rapidly, Unveils 2025 Innovations

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TRUSS Just Opened One of the Most Stunning Academies For Hairdressers

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Stylists: Tax Filing Updates Include Changes to Venmo Charges

Demi Moore ready for the 2025 Oscars with long, loose waves, wearing a silver gown with a deep V-neckline

Celebrity Styling

Demi Moore's 2025 Oscars Look: Glossy, Cascading Curls

Jenna Ortega’s 2025 Oscars hair features soft, tousled waves with a center part, face-framing layers, and a sheer off-the-shoulder dress.

Celebrity Styling

Jenna Ortega's Soft Waves at Vanity Fair 2025 Oscar Party

Selena Gomez at the 2025 Oscars, wearing a classic curled bob, diamond jewelry, and an elegant off-the-shoulder gown.

Celebrity Styling

Selena Gomez's Hollywood Glamour Bob at the 2025 Oscars

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7 Celebrity Color Formulas From the 2025 Oscars

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Oscars 2025: The Best Celebrity Hairstyles From the Red Carpet

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BTC Hair Trend Report

The Most Popular Shades EQ™ Formulas For 2025

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Extension Application

Frizzy Hair & Extensions: Pro Tips For Smoothing, Blending & Avoiding Shrinkage

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Why More Stylists Are Adding Gray Prevention to Their Services

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Beyoncé's Cécred Joins Ulta Beauty in Its Largest Haircare Partnership

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How to Control Warmth Before You Tone

Nikki Lee Named Global Ambassador For Wella Professionals®

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Classic Blowouts Are Back: Your Go-To Guide For the Polished Look

Selena Gomez’s red carpet look at the 2025 SAG Awards, featuring a vintage-inspired, modern sleek bob with soft volume and a chic tuck.

Celebrity Styling

Selena Gomez's 1960s-Inspired Bob at the 2025 SAG Awards

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OLAPLEX Introduces a Bold New Era Focused on Hair Health & Innovation

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From Waves to Coils: How to Pick the Best Brush For Curls

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The Best Stylists Keep Learning—Join Sport Clips' Free Classes

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Mourning Jesus Guerrero, 34-Year-Old Celebrity Hairstylist

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The 10 Best Toning Shampoos For Blondes, Brunettes & Reds

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BTC Hair Trend Report

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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