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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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All Topics Industry News Hair Color Haircuts Styling Business Hair Extensions Men's Celebrity Haircare Nails BTC Hair Trend Report Events Monthly Product Launch List

All Industry News Product Launches Industry News Pro Beauty Events Manufacturer New Appointments Legislation Philanthropy Distributor Chain Salons

OLAPLEX-4-IN-1

Olaplex Launches Professional-Only 4-In-1 Moisture Mask

pravana-truity

PRAVANA Launches Clean, Vegan Haircare Line

hairtalk-keratin-1

Hair Extensions

Hairtalk® Launches Keratin Extensions

jenny-cho-randco-capsule-article

Celeb Stylist Jenny Cho Joins R+Co Collective

Bed Head TIGI 25th Anniversary Anthony Mascolo Interview New Pro Exclusive Line COVID-19 Business Tips

Anthony Mascolo Discusses Bed Head by TIGI's 25th Anniversary + a New Pro Exclusive Line

CHI_Lava_2.0_Flat_Iron

CHI Launches New German Made Flat Iron

Moroccanoil color depositing masks

Moroccanoil Adds New Shades to Color-Depositing Mask Line

K18 hair repair

How to Permanently Heal Hair: K18 Peptide Rebuilds Keratin in 4 Minutes

Industry News Introducing Color Space New Science Driven Haircolor Line

Introducing Color Space™, a New Science-Driven Haircolor Line

PRAVANA Pure Light Power Lightener Ultra Lightener New Packaging Redesign News

PRAVANA Unveils New Pure Light Lighteners Packaging

randco_bleu_garren_madoona

R+Co Launches Capsule Collection With Garren: R+Co BLEU

John Paul Mitchell Systems Launches New Clean Beauty Line News

John Paul Mitchell Systems Launches Clean Beauty Line

Aveda Launches New Bond Building Line Powered by Plants

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo