PRAVANA Launches Clean, Vegan Haircare Line

TRUITY™ By PRAVANA Is Consciously Made Haircare With today’s clientele becoming more conscious about sustainability in their beauty and haircare routines, stylists are looking for products that are honest about ingredients—without compromising all their work done behind the chair. That need for clean beauty led PRAVANA to launch TRUITY™, a three-step haircare system that is vegan and cruelty-free but still incorporates science-backed ingredients for maximum effectiveness.   TRUITY™ is the blending of two principles: “Truth”—allowing clients to be true to themselves and embrace their hair in its truest and most natural form and “Clarity”—being open and transparent about the ingredients (more…)