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Aveda Launches New Bond Building Line Powered by Plants

By Btc Lauren Rees·October 14, 2020

Bond Building Pro Treatment Leaves Hair 5X Stronger

Aveda just announced its revolutionary bond-building plant repair technology in the new botanical repair™ collection. The line instantly strengthens and repairs hair from the inside out and took six years to develop in Aveda’s botanical research laboratory, plus it includes an in-salon professional treatment to add a new service offering.

The collection includes a range of retail and professional products developed by Aveda’s PhD chemists. The multi-pronged repair approach consists of three different technologies that work together to treat the three layers of hair for repair from the…

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