Olaplex Launches Professional-Only 4-In-1 Moisture Mask

New Olaplex Backbar Product Launch: 4-in-1 Moisture Mask For the first time since the launch of OLAPLEX No.1 and No.2 in 2014, OLAPLEX today released a new backbar product. The OLAPLEX 4-in-1 Moisture Mask, available only to professionals via the OLAPLEX Pro App, is part of the PRO-Rx line of OLAPLEX products—and BTC has all the deets from OLAPLEX CEO JuE Wong.   What is the OLAPLEX 4-in-1 Moisture Mask? A moisture mask was the most requested product from consumers and stylists, JuE said, spurring the release of the OLAPLEX No.8 Bond Intense Moisture Mask in the spring of 2021. (more…)