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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Mizani Texpert Academy Digital Professional Beauty Texture Hair Education

Mizani Launches Digital Academy For Texture Education

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This Technology Translates Color Formulas Between Brands

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Sam Villa Appoints New Vice President, Strategic Marketing

colorproof

ColorProof Acquired by Cosway Company, Inc.

ulta-conversation

WATCH: Ulta Beauty's Conversation on Black Representation

Color Wow Launches Digital Support Platform For Salons

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Olaplex Matching Gift Card Sales, Giving $1 Million in Product Support

SKP-HenkelBeautyCaresPost_v3

Henkel Canada Donates $2 Million Worth of Haircolor to Salons

Kevin_Murphy_Stylist_Initiative

KEVIN.MURPHY Launches New Initiative to Support Hairdressers

Crazy_Color_Face_Body_Products

Crazy Color Donates 60,000 Bottles of Moisturizer to the NHS

Moroccanoil_Professional_Salon_Support_Program

Moroccanoil® Announces $3 Million Salon Support Program

Alter_Ego_Italy_News

Alter Ego Italy Announces Salon Stimulus Program

Patricia_Nikole_@paintedhair_Wella_Professionals_Ambassador

Wella Professionals Announces New Brand Ambassador

Henkel Affiliate Program Earn Commission With Sales

Earn up to 50% Commission With Henkel's New Affiliate Program

Global Investment Firm Purchases 60% Stake in Coty Pro

kao

Kao Salon Announces New #SalonObsessed Initiative

@guy_tang_mydentity_covid-19_donations

#Mydentity @Guy_tang is Donating Over $1 Million Worth of Haircare Products to Essential Workers

Henkel_24_Hour_Broadcast_Hairdressers_United_1

Henkel is Hosting Hairdressers United, a 24-Hour Hair Broadcast For Salon Pros

Ouidad_Covid_19_Relief

Ouidad Donates 100% of Proceeds to PBA's COVID-19 Relief Fund

Henkel_Beauty_Coronavirus_News_1

Henkel Donates $200,000 to PBA's COVID-19 Relief Fund

Viviscal_News_Covid_19_1

Viviscal Donates $100K to PBA's COVID-19 Relief Fund

Aveda Launches Aveda Cares, a Multimillion Dollar Relief Program For Salon Pros

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Introducing Authentic Beauty Concept, a New Vegan Haircare Brand

bellami

BELLAMI Hair Announces New Affiliate Program

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo