Loading

Wella Professionals Announces New Brand Ambassador · Behindthechair | Behindthechair.com

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

Hair ColorHaircutsCelebrityStylingBusinessCollectionsExtensionsTextureMen'sHaircareNailsCelebrity

The Beauty Industry’s Definitive Source

Brand Partnership Opportunities Contact Privacy Policy Terms of Service

© 2026 behindthechair.com. All rights reserved.

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Wella Professionals Announces New Brand Ambassador

By Dinell·May 12, 2020

Wella Professionals Announces @paintedhair As Brand Ambassador

Wella Professionals just announced a new Brand Ambassador: @paintedhair!

Known for her impeccable balayage technique and as a pioneer in hair painting trends, @paintedhair, aka Patricia Nikole, brings her beautiful craftsmanship to Wella Professionals’ standards of excellence. Patricia is a skilled colorist and self-made entrepreneur who built a reputation for her signature ‘painted hair’ blends and natural looks. She has risen as one of the world's most prominent hair artists on social media with 912k followers.

"Color and education are my shared passions with Wella Professionals. I…

Keep reading for free

Create a free account or sign in to continue

One Login · All Platforms

Join Behindthechair

One account across behindthechair.com, BTC University, and oneshothairawards.com.

Or

Email Address

We'll check if you have an account, or create one if you don't.

Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.

Advertisement

Read This Next

Beyond Technical Skills: What Today's Hairstylists Need To Build a Lasting Career2 min
O&M Appoints Diane Gorgievski as First-Ever International Editorial Director1 min

Manufacturer Courses

Interview With Madison Reed Founder

Interview With Madison Reed Founder

Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.

@amyerrett, @marybehindthechair

Interview With Virtue Labs Founder

Interview With Virtue Labs Founder

Gain insights from Mary Rector and Melisse Shaban as they share straight talk about reaching the pinnacle of the beauty business.

@marybehindthechair, @melisseshaban

Latest in Manufacturer

Keune’s “Shop Small, Care Big” Campaign Helps Salons Drive Retail Sales

Keune's "Shop Small, Care Big" Campaign Helps Salons Drive Retail Sales

Ashlee Norman poses in front of a Bumble and bumble backdrop wearing a black dress, statement jewelry and boots while holding out the sides of her skirt.

Brand Interviews

Ashlee Norman: Why the Industry is Relearning What Makes an Educator

JPMS paris blonde justine and tauni 1

Paul Mitchell Launches "Every Blonde Needs a Pro" to Spotlight Stylists

feat image with color chart and hair

Industry News

Schwarzkopf Professional® Introduces New Alphanumeric Color System

keune-article-2

Brand Interviews

Why Keune Has Quietly Built One of the Most Loyal Followings in the Industry

amika On Your Wavelength Campaign

Brand Interviews

On Set With Amika in NYC: Inside the "On Your Wavelength" Campaign That Celebrates Hairstylists

Keune Kicks Off 2026 With New Launch, Major Promotions & Philanthropy Initiatives

DONNABELLA-PROEXTENSIONIST TEAM

Donna Bella Launches Pro Extensionist Team to Advance Professional Extension Education