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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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All Topics Industry News Hair Color Haircuts Styling Business Hair Extensions Men's Celebrity Haircare Nails BTC Hair Trend Report Events Monthly Product Launch List

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Schwarzkopf Professional Names Tracey Cunningham as U.S. Creative Director of Color and Technique & Jacob Schwartz as U.S. Hair Color Trend Ambassador The biggest names in hair join forces as Schwarzkopf Professional grows its celebrity colorist program

Schwarzkopf Professional Announces Tracey Cunningham & Jacob Schwartz in New U.S. Hair Color Roles

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OLAPLEX® Launches a Curl Collection With New Bond Shaping Technology™

Meet the OLAPLEX® Pro Collective: A Team of 15 Industry Leaders

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Schwarzkopf Professional® Relaunches IGORA VIBRANCE Featuring Legendary Athletes

Good Behavior Family Photo

IGK's "Good Behavior Blowout" Now Available at All Ulta Beauty Salons

Article Cover Images (600 x 600 px)

Shane Wolf Joins the Estée Lauder Companies as President, Global Brands, Aveda, Bumble and Bumble

Aveda Partners With Actress Antonia Gentry For Be Curly Advanced™ Launch

Redken Curl Collection 2024 Curl Stylers ABC Acidic Bonding Concentrate Curls

Redken Introduces New Acidic Bonding Curls & Curl Stylers

John Paul Mitchell System restages Tea Tree Line

John Paul Mitchell Systems Launches Sustainable Restage of Tea Tree Line

Amika Launches Pro-Only Smoothing Treatment

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This Haircare Brand Raised $2 Million+ to Improve Education & Promote Gender Equality in Kenya

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Malibu C Unveils Hair Wellness Education Platform, Malibu Metaversity

Meet Maria Nila: Vegan Professional Haircare, Color & Styling Brand From Stockholm

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Meet OLADUPÉ: OLAPLEX Dupes Their Own Product in Viral Campaign

john paul mitchell systems rewards salon pros program

John Paul Mitchell Systems® Launches New Pro Rewards Program

loreal ttc

L'oréal's Professional Products Division Announces the Texture of Change Movement & Petition

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Beyond the Barber's Chair: David Raccuglia on the Rise of Men's Grooming, Inclusivity & the Future of Fundamentals

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PSA: Wear This Bleach-Resistant Streetwear to the Salon

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Here's How This Miami Distributor Anticipates All of Your Salon Needs & Education

jeannetta walker-rodgers watchmyhairbounce joico global technical director the btc show lineup get tickets

Joico Announces Jeannetta Walker-Rodgers as Global Technical Director

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Get Exclusive Pricing on It's a 10 Haircare's NEW Pro-Only Website

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Paul Mitchell Launches Complete Bond-Building System, Bond Rx

Brand Interviews

Saphira Greenberg, Founder & CEO: Building a Brand From the Dead Sea

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People & Planet: Amika Spreads the Love With B Corp Certification

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo