Meet OLADUPÉ: OLAPLEX Dupes Their Own Product in Viral Campaign

Is OLADUPÉ The Best OLAPLEX Dupe of All Time?  ICYMI: OLAPLEX pulled off the ultimate dupe of all time this week with the launch of OLADUPÉ. As one of THE most “duped” hair care brands on TikTok (with creators posting content generating 30.4M views of the hashtag #OLAPLEXDUPE), the brand launched a campaign to get their message across: “With its patents, unique ingredients, bond-building technology, and effective results, it is literally impossible to ‘dupe’ OLAPLEX products,” they shared about the campaign.     With over 4MM views of the hashtag #OLADUPE in the first few days the campaign, here’s OLAPLEX, with (more…)