Pulp Riot has introduced a new formula for their Semi-Permanent Haircolor, featuring updated technology designed to improve longevity, conditioning and application while maintaining the vivid color payoff the line is known for.
The new formula includes Anti-Overworking Technology, which is designed to help prevent overprocessing, along with a conditioner-based Caring Complex that provides increased hydration while helping strengthen pre-lightened hair and reduce breakage. According to the brand, the formula lasts up to 50 washes,* delivers up to 86 percent more shine** and fades true to tone without a bleed rinse.
The collection includes 40 fully intermixable shades that can be used directly from the tube without developer. Clear can be used to dilute shades for pastel results, while Noir can be added to deepen custom formulations. The low-acidic pH formula is also vegan and free of ammonia, parabens and MEA.
Product highlights:
- Anti-Overworking Technology designed to help prevent overprocessing
- Lasts up to 50 washes*
- Provides 12x more conditioning and 2x more hydration**
- Helps strengthen pre-lightened hair and reduce breakage by up to 3x**
- Delivers up to 86 percent more shine**
- True-to-tone fade with no bleed rinse
- 40 intermixable direct-dye shades
- No developer required
- Vegan formula free of ammonia, parabens and MEA
For more info, visit pulpriothair.com.
