Plum is the New Black—Formulating New Fruit-Toned Brunettes

A Guide to the Glossy Fruit-Toned Brunette Trend Driving Shine, Richness and Repeat Visits

Cherry cola introduced clients to glossy red-toned brunette—but now the trend is evolving into something deeper, softer and more luxurious.

This season, clients are gravitating toward moodier brunette tones inspired by modern plum, blackberry, dark cherry and pomegranate hues that feel rich, reflective and expensive. Compared to brighter reds and copper tones, these juicy tones feel more wearable, lower commitment and easier to customize across different skin tones and starting Levels.

Jess Gonzalez (@jesstheebesttcolor), PRAVANA® Color Expert and celebrity colorist, defines a true…