PRAVANA has added three new purples to its ChromaSilk VIVIDS Originals collection. The three new semi-permanent shades are Periwinkle, Grape and Smokey Violet and are being dubbed the Digital Purple Palette.
The three new shades are cooler-toned purples and join Luscious Lavender, Violet, Purple Tourmaline and Wild Orchid to make for a total of seven purples in the collection.
Just like the rest of the VIVIDS, the new additions are designed to be used without a developer, work best on level eight hair or higher, can be used alone or mixed with other VIVIDS and last up to 30 washes.
For more information, visit www.pravana.com.
