IGORA ZERO AMM Permanent Color

Schwarzkopf Professional® has launched IGORA ZERO AMM; a professional permanent hair color line that’s free of ammonia and fragrance. The new collection offers 46 new shades and the formulas contain a blend of micronized oils and optimized pigment mixes to help with equal pigment penetration from roots to ends. Each color is wrapped in sustainable packaging (100 percent recycled aluminum tube, 100 percent recycled plastic cap and 92 percent recycled paper folding box). The collection is designed to be used with IGORA ROYAL Oil Developer or IGORA VIBRANCE Activator Gel/Lotion.

Here’s what to know about IGORA ZERO AMM’s formulas:

• The micronized oils consist of of Grape Seed Oil and Apricot Kernel Oil to help improve color performance for long-lasting true-to-tone color results
• The formula is infused with Omega 9 unsaturated fatty acids to envelope each strand and lock in moisture
• Delivers batural-looking, true-to-tone results with up to 100 percent white hair coverage
• Improved color direction, coverage, and neutralization*
• Improved high-lift color performance*
• The 10-series offers up to three levels of lift

For more information and to stock your backbar with IGORA ZERO AMM, visit salonory.com.