Danger Jones has officially launched Epilogue, their new permanent color line, on Sunday, March 1, with CosmoProf stores already preparing shelves. The debut introduces a full-system permanent color line featuring 84 intermixable shades, delivering 100 percent gray coverage, true-to-tone performance and reliable results behind the chair.
The launch campaign centers on stylists rather than celebrity talent, spotlighting Danger Jones Global Ambassadors:
Global Ambassador Chrissy Danielle, who participated in product development in Italy, shared: “Getting to be part of Epilogue’s development in Italy was incredible, but what really matters to me is the bigger picture. I’m honored to represent a brand that genuinely supports artists and our community.”
Campaign imagery was photographed by Frankie Batista and features both ambassadors and models wearing Epilogue formulas.
Epilogue was developed in Milan by founders David and Alexis Thurston alongside leading global colorists and Danger Jones Global Ambassadors. The formulas were tested on live models under controlled lighting to ensure consistent performance in real salon conditions.
According to Founder and Chief Product Officer Alexis Thurston: “The best innovation isn’t loud. It’s intentional, dependable, and quietly consistent.”
The line is:
Tubes are 2 oz./60 mL, mix 1:1 with Danger Jones Deluxe Cream Developers (5 to 40 volume) and process in 35 to 45 minutes.
Epilogue features white-on-white, debossed packaging designed to stand out on shelf and elevate the visual presence of the color bar in salon spaces.
Epilogue marks Danger Jones’ official entry into the permanent color category with a stylist-driven, full-system approach.
For more information, visit dangerjonescreative.com.
