Meet the new smart, ammonia-based permanent hair color by Kevin Murphy: CODE is inspired by advanced skincare delivery systems, marking a new era of high-performance, modern color. Offering up to 100 percent gray coverage, its KM.LAMELLAR Technology results in improved color evenness, elevated vibrancy, increased color durability and enhanced shine and repair.
“CODE is about high-performing color that aligns with [our] core values. We recognized a need for products driven by innovative skincare in this space, and with our focus on our core values and performance, we believe CODE represents a new level of advanced professional hair color that goes beyond expectations,” shares Founder Kevin Murphy.
Up to 100 percent gray coverage1
Up to 4 to 5 Levels of lift2
Reliable color with 150% more even results3
100 percent color intensity1
Long-lasting results, increased color durability3
More shine4 and repair5
Kevin Murphy COLOUR/STYLE.MASTER Carmen Waltz (@carmenwaltz) shares, “We’ve done a ton of testing with this (obviously on humans as a PETA-approved, fully vegan range!) and through that testing, we see that the hair is 150 percent more even from where it started—despite porosity and these differences on the hair strand. It also adds 26 percent more shine, 100 percent more vibrance and we see 22 percent more repair—ALL within an ammonia-based permanent color!”
Born from the word “lamellas” meaning layers, KM.LAMELLAR Technology is a ground-breaking technology inspired by advanced skincare delivery systems. A single hair strand can have different characteristics such as porosity, damage or texture—this can lead to different and uncontrolled color results when the hair is colored. Enter KM.LAMELLAR Technology:
Step 1: Repairing oil droplets, dyes and a powerful anti-metal agent are stabilised in a unique arrangement within an innovative emulsion.
Step 2: This emulsion is stabilised in a homogeneous formula, allowing a precise application while improving the release control of dyes and care actives through the hair strand, regardless of their characteristics and needs.
Step 3: The anti-metal agent is released. This molecule neutralizes any metals found in hair, preventing them from interfering with the coloring process. Meanwhile, the dyes start coloring the hair.
Step 4: Argan oil hydrates, nourishes and helps seal the hair fiber.
ANTI-METAL AGENT:
Once in contact with the hair fibre, this chelating molecule neutralizes the metals found in hair that interact with the color dyes during coloring. If not neutralized, they can modify the color outcome.
COLOUR.IGNITE COMPLEX6:
Highly reflective color molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting color.
FLORAL.ACCORD COMPLEX:
Innovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during color application.
For more information on CODE, visit kevinmurphy.com.au.
1Salon Test.
2Up to 4 Levels of lift when using KEVIN.MURPHY+CODE and 5 Levels of lift when using KEVIN.MURPHY+BLONDE HIGH.LIFT.
3Instrumental test.
426 percent increase in shine. Instrumental test.
522 percent increase in repair. Instrumental test.
6COLOUR.IGNITE Complex included in the following CODE SHADES: Violet 4.8, 6.8, 7.86; MAHOGANY: 5.5, 6.5; COPPER: 6.4, 8.4, 9.4, 8.43; RED: 5.6, 7.6, 8.65, 6.65; SPECIAL: ORANGE, RED, VIOLET, PINK.
