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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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DONNABELLA-PROEXTENSIONIST TEAM

New Appointments

Donna Bella Launches Pro Extensionist Team to Advance Professional Extension Education

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The Biggest Medium Haircut Trends For 2026

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Pearl Blonde Gloss Guide: The Best Toner Formulas

2026 hair blowout trends

BTC Hair Trend Report

The 2026 Blowout Guide: 4 Styles Defining This Year's Trends

Stylist using amika flat iron on long straight brown hair

Treatments/ Masks

Want to Offer Smoothing Treatments? Here's How to Get Started

Short shaggy pixie with side-swept fringe and piecey texture, a spring/summer haircut trend for soft, lived-in movement.

BTC Hair Trend Report

The Biggest Short Haircut Trends For 2026

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Goldwell Introduces Color CoLAB as Part of "Glow Up" Relaunch

ouai liter size shampoos and conditioners

OUAI Has Launched Liter Shampoo and Conditioners at SalonCentric

launch list jan 2026 (1)

Monthly Product Launch List

The Best Beauty and Hair Product Launches of 2026 so Far

scandinavian hair trend

TikTok's Viral "Scandinavian Hairline" is Actually Not New…

olivia dean on the red carpet for the 2026 grammys

Celebrity Styling

Olivia Dean Brings Airy, Wavy Texture to the 2026 Grammys

Sabrina Carpenter with soft curls performing at the 2026 grammys.

Celebrity Styling

Sabrina Carpenter's Soft, Touchable Blowout at the 2026 Grammys

2026 grammy nail looks

Grammys 2026 Nail Looks: See the Best Celebrity Manicures and Nail Art From the Night

Book cover of celebrity hairstylist Chris Appleton’s memoir “Your Roots Don’t Define You,” featuring a portrait of Chris wearing a white shirt.

Celebrity Stylists

Chris Appleton on His Book, "Your Roots Don't Define You": A Q&A With Behindthechair.Com Founder Mary Rector

2026 grammys beauty looks

Celebrity Styling

2026 Grammys: The Best Celebrity Hairstyles

milk_shake

Beautynova Americas Expands Professional Salon Distribution Across the U.S. And Canada

Hudson Mullet GTL - Hudson Williams’ Textured Mullet at Giorgio Armani7

Celebrity Styling

"Heated Rivalry's" Hudson Williams Enters His Textured Mullet Era

Stylists working on clients in an Ulta Beauty salon. Text reads: “The Possibilities are Beautiful” Cosmetology Student Scholarship worth up to $10,000.

Ulta Beauty & Beauty Changes Lives Launch "The Possibilities Are Beautiful" Cosmetology Student Scholarship

new1 shirley raines Photo Credit Instagram via @beauty2thestreetz

A Life of Service: Remembering Shirley Raines, Founder of Beauty 2 the Streetz

oneshot hair awards

#ONESHOT HAIR AWARDS

How to Enter #ONESHOT Hair Awards: Everything You Need to Know

@kerrieurban GTL connor storrie polaroid

Celebrity Styling

Heated Rivalry's" Connor Storrie's Tousled Curls Are the Winter Olympics Look

rich chocolate gloss on curls

The Luxury Brunette Gloss Method For Rich Chocolate Hair

Photo Credit: Instagram via @theoriginalbarberdoll

How to Raise Prices Without Losing Loyal Clients

KEVIN.MURPHY Expands U.S. Retail and Online Availability With SalonCentric™

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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