Industry News

A Life of Service: Remembering Shirley Raines, Founder of Beauty 2 the Streetz

How Shirley Raines Turned Beauty Into Service: The Industry Honors Her Legacy The beauty industry and humanitarian community are mourning the loss of Shirley Raines (@beauty2thestreetz), Founder and CEO of Beauty 2 The Streetz, and a devoted advocate whose life’s work centered dignity, care and compassion for unhoused communities across Los Angeles, Nevada and beyond. Continued

January 29, 2026·1 min read

new1 shirley raines Photo Credit Instagram via @beauty2thestreetz
How Shirley Raines Turned Beauty Into Service: The Industry Honors Her Legacy The beauty industry and humanitarian community are mourning the loss of Shirley Raines (@beauty2thestreetz), Founder and CEO of Beauty 2 The Streetz, and a devoted advocate whose life’s work centered dignity, care and compassion for unhoused communities across Los Angeles, Nevada and beyond. Affectionately known as Ms. Shirley, Shirley was widely recognized for the way she treated every person she served—with warmth, respect and humanity. For nearly a decade, she dedicated herself to providing food, beauty services, hygiene essentials, clothing and direct aid to individuals experiencing homelessness, often (more…)