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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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french blending technique

The Root Touch-Up is Evolving: A New Approach to Gray Coverage

amika On Your Wavelength Campaign

Brand Interviews

On Set With Amika in NYC: Inside the "On Your Wavelength" Campaign That Celebrates Hairstylists

Wella Professionals hair show at Cosmoprof Bologna featuring runway presentation and large digital screens with vibrant lighting

Pro Beauty Events

Cosmoprof Worldwide Bologna 2026: The Data, Trends and Global Impact of the 57th Edition

dimitris giannetos joins great lengths team

Great Lengths Names Dimitris Giannetos as New Brand Ambassador

lgibsoncolorist-butterblondefeat

Butter Blonde Guide: Toning, Lightening and Technical Tips

Fine Haircut Trends - How To Cut Fine Hair - Photo Credit_ Instagram via @yukistylist9 (2)

What is Fine Hair? The Difference Between Density and Diameter

level 10 blonde toning long blonde soft curls Photo Credit Instagram via @amy_sandhairco

Toning/Glossing

5 Shades EQ™ Toning Formulas For Clean, Bright Level 10 Blondes

Paul Mitchell Names Matt Rez Global Color Artist

2026 hair color trend teddy bronde on Megan Thee Stallion Photo Credit Instagram via @dianashin

What is Teddy Bronde? The Warm, Low-Contrast Bronde Defining 2026

J Ladner x Christian Michael Hair Extensions

Christian Michael Hair Extensions Appoints J Ladner as Global Artistic Director

Henkel Acquires OLAPLEX in a $1.4 Billion Deal

How To Cut Men's Haircuts for Fine and Thinning Hair Photo Credit Instagram via @caleb_heke

Male Clients With Fine and Thinning Hair? Here's How to Style It

Best Men's Haircuts for Fine and Thinning Hair alopecia fade comb over feat Photo Credit Instagram via @ricecuts

What Men's Haircuts to Avoid For Fine and Thinning Hair (And What To Do Instead)

Best Men's Haircuts for Fine and Thinning Hair textured crop on red hair before and after man with beard Photo Credit Instagram via @grant_thebarber3g

The 4 Best Men's Haircuts For Fine and Thinning Hair in 2026

lineone hybrid extensions

Extension Application

The New Era of Hybrid Installs: Where Keratin Precision Meets Weft Density

glowwa-hair-loss-article-1

How Stress, Hormones and Nutrition Impact Hair Loss: What Hairstylists Should Know

formaldehyde free treatment in process

Treatments/ Masks

Formaldehyde-Free Smoothing is Taking Over—Here's Why

amika body collection

Salon Owners: This is the Easiest Way to Increase Ticket Prices (Without More Time)

Paul Mitchell See Us in Color Tour Photo Courtesy of Paul Mitchell

Pro Beauty Events

Paul Mitchell® Launches "See Us in Color" Tour

k18 purple shampoo foam

K18 TripleBright Purple Shampoo Debuts on "Blonde Like New Tour"

greatclipsnews2026

New Appointments

Great Clips Names Traci Elder VP of Marketing and Communications

Nathalie De Gouveia BELLAMI President

BELLAMI Names Nathalie De Gouveia as President

golden hour brunette Kiernan Shipka Photo Credit Instagram via @laurengottmakeup (2)

Kiernan Shipka's Golden Hour Brunette

caviar brunette Zoey Deutch Photo Credit Instagram via @bridgetbragerhair

Celebrity Color

Zoey Deutch's Caviar Brunette

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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