Photo Courtesy of Shadow AgencyBy Lauren Freas·April 03, 2026
Keep reading for free
Create a free account or sign in to continue
One Login · All Platforms
One account across behindthechair.com, BTC University, and oneshothairawards.com.
Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.
BTC was on the ground in New York City for an exclusive, behind-the-scenes look at amika’s newest campaign, “On Your Wavelength.” Designed to capture the unspoken connection between stylist and client, the campaign blends high-performance haircare with real, human emotion. Through immersive visuals, expert voices and behind-the-chair truth, amika brings its brand ethos to life—where professional results meet friendship, intuition and trust.
See the stunning visuals that the team produced, along with exclusive interviews with the amika team.
Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.
@amyerrett, @marybehindthechair
Gain insights from Mary Rector and Melisse Shaban as they share straight talk about reaching the pinnacle of the beauty business.
@marybehindthechair, @melisseshaban
