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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Woman in a flowing white dress with voluminous hair flips against a dark background. Text reads, "Submissions Are Now Open for #MOGHC".

Moroccanoil® Global Hair Competition 2025 Opens For Entries

Amika Debuts Dynamic New Headquarters in Brooklyn

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An Inventor of OLAPLEX Launches EPhD Nail Treatment

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5 Copper Formulation Mistakes & Smart Solutions

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The Best Hairstyles For Women Over 50

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Pat McGrath is the Creative Director of Louis Vuitton's New Makeup Line

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New Salon Legislation in Iowa: Unlicensed Workers Could Soon Perform Services in Salons

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New Appointments

Eric Vaughn is Kenra Professional Color's First Artistic Director

Lindsay Lohan at the 2025 Vanity Fair Oscars Party with sleek, soft waves in a white dress on the red carpet.

Celebrity Styling

Lindsay Lohan Stuns With Sleek, Soft Waves at Oscars Party

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New Legislation in Arizona Could Eliminate State Cosmetology Board

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Monthly Product Launch List

New Hair Launches: 2025's Latest Product & Tool Innovations

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Amika Announces 2025 Visionaries: Meet the New Stylist Collective

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MY SALON Suite® Expands Rapidly, Unveils 2025 Innovations

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TRUSS Just Opened One of the Most Stunning Academies For Hairdressers

2024 stylist guide for taxes

Stylists: Tax Filing Updates Include Changes to Venmo Charges

Demi Moore ready for the 2025 Oscars with long, loose waves, wearing a silver gown with a deep V-neckline

Celebrity Styling

Demi Moore's 2025 Oscars Look: Glossy, Cascading Curls

Jenna Ortega’s 2025 Oscars hair features soft, tousled waves with a center part, face-framing layers, and a sheer off-the-shoulder dress.

Celebrity Styling

Jenna Ortega's Soft Waves at Vanity Fair 2025 Oscar Party

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Celebrity Color

7 Celebrity Color Formulas From the 2025 Oscars

Selena Gomez at the 2025 Oscars, wearing a classic curled bob, diamond jewelry, and an elegant off-the-shoulder gown.

Celebrity Styling

Selena Gomez's Hollywood Glamour Bob at the 2025 Oscars

Demi Moore getting her hair styled by Dimitris Giannetos for the 2025 Oscars, with long waves and a center part.

Celebrity Styling

Oscars 2025: The Best Celebrity Hairstyles From the Red Carpet

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BTC Hair Trend Report

See 12 Trending Hair Colors Created Using Shades EQ™

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Extension Application

Frizzy Hair & Extensions: Pro Tips For Smoothing, Blending & Avoiding Shrinkage

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Why More Stylists Are Adding Gray Prevention to Their Services

Cécred by Beyoncé Knowles-Carter products on display.

Beyoncé's Cécred Joins Ulta Beauty in Its Largest Haircare Partnership

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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