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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Meet OLADUPÉ: OLAPLEX Dupes Their Own Product in Viral Campaign

New Appointments

Patricia Nikole, @Paintedhair, is Schwarzkopf Professional®'s First U.S. Artistic Ambassador

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John Paul Mitchell Systems® Launches New Pro Rewards Program

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L'oréal's Professional Products Division Announces the Texture of Change Movement & Petition

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Product Launches

These September Hair Launches Will Cure Your Post-Summer Blues

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Beyond the Barber's Chair: David Raccuglia on the Rise of Men's Grooming, Inclusivity & the Future of Fundamentals

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New Appointments

Evanie Frausto is Bumble and Bumble.'s First Global Artistic Ambassador

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Evo™ Welcomes DJ Muldoon to Their Creative Team

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PSA: Wear This Bleach-Resistant Streetwear to the Salon

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New Appointments

The PBA Announces New Board of Directors & Advisory Council

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Here's How This Miami Distributor Anticipates All of Your Salon Needs & Education

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Product Launches

These Are the Hottest Hair Launches to Close Out Summer 2023

Meet the Denman® Stage Star USA 2023 Regional Winner!

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Would You Charge $1,000 For a Haircut? This Barber Does.

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Joico Announces Jeannetta Walker-Rodgers as Global Technical Director

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WAHL Professional Launches New Education Platform

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Jack Winn Pro Supports Equity, Inclusion & LGBTQ+ Rights

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Product Launches

The Hottest Hair Product Launches of Summer 2023

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Pro Beauty Events

Dr. Farouk Shami Honored at City of Hope's Spirit of Life Celebration Gala

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Celeb Hairstylist Empowers Black Gamers With Inclusive Sims Makeover

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Woman Up: BBI Leads With 3 New Vice Presidents

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Amika Launches New Professional Salon Loyalty Program

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Pro Beauty Events

Iconic Blonde: Cosmo Prof's First Blonding & Bonding Virtual Event

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HOUSTON: There's One Day Left to Enter Farouk's Hair Masters Giveaway

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo