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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Oribe Canales Passes Away News Oribe Hair Care Co Founder Industry Legend Icon

Oribe Canales, Industry Icon & Co-Founder of Oribe Hair Care, Has Passed Away

Aveda Debuts New Artistic Team in North America & Names First Three Artistic Directors!

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BTC Exclusive Interview: DevaCurl CEO Robert Schaeffler

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American Crew® Honors Veteran's Day With Free Haircuts For Veterans

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Styling Hair Extensions

Sneak Peek: The New Ash-Toned Hotheads® Hair Extensions

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Breaking News: 2018 Wella Professionals International TrendVision Winners Announced

Coty Professional Beauty Appoints New Ghd CEO

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Win a Free Trip to Chicago From Davines

Breaking News: Coty Professional Beauty Announces Executive Leadership Changes

Breaking News: Henkel Announces Two Leadership Appointments For Beauty Professional Brands

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Counterfeit Olaplex Product Discovered in Europe and U.S.

MIZANI Texture Squad

Meet the MIZANI Texture Squad Pro Team

Revlon Professional Appoints New North American General Manager Brian Ahrens

Beauty Industry Group Acquires Hidden Crown Hair Extensions

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It's Oribe Hair Care's 10th Anniversary—Learn How the Luxe Brand Got Its Start

Pekela Riley ULTA Beauty Pro Beauty Team

Ulta Beauty Announces Pekela Riley as Newest Member of Pro Beauty Team

Amika Announces New Partnership With HairToStay, a Non-Profit That Supports Cancer Patients

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PRAVANA and Beauty Systems Group Announce Distribution Partnership

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American Crew® Launches New Skincare & Grooming Collection—ACUMEN™

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Great Lengths USA Reveals New Artistic Design Team

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Denman Celebrates Their 80th Anniversary and Announces Paul Stafford as Global Creative Director

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JD Beauty Acquires Ouidad

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Manufacturer Events

Sola Sessions Presents Leading Ladies in Chicago This September

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Joico Announces Richard Mannah as NEW International Guest Artistic Director

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo