American Crew® announced a major milestone in its ever-evolving interpretation of how men want to look, feel and ultimately define themselves. ACUMEN™is the brand’s biggest launch to date with a complete collection of high-performance formulations for shower, shave, care and style that target the grooming needs of today’s man.

The collection features 15 products for in-shower, pre- and after-shave, as well as for skin and haircare. Key ingredients include AC ACUMEN™COMPLEX, a proprietary blend of Vitamins B5 and Vitamin E with added antioxidant and moisturizing agents bound together for superior performance and visible results. Additional ingredients, such…