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BTC Exclusive Interview: DevaCurl CEO Robert Schaeffler · Behindthechair | Behindthechair.com

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BTC Exclusive Interview: DevaCurl CEO Robert Schaeffler

By Btc Lauren Rees·May 02, 2019

DevaCurl, one of the industry’s foremost experts in curly hair, announced today that Robert Schaeffler is the company’s new CEO. Check out BTC’s exclusive interview with Robert, where we chat about maintaining DevaCurl’s authenticity, how professional education is changing and his plans for the company’s future.

First, some background. Born in Germany with advanced degrees from Asian and North American markets, Robert brings a diverse background with a keen understanding of the global haircare market. Most recently, he served as General Manager of Henkel Professional North America, managing a mix of brands including Sexy Hair

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