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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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TypeAll Articles

Wella Professionals Announces New Brand Ambassador

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First-Round Winners Announced: American Crew All-Star Challenge

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Hairdressers & Mental Health: Here's Why It Matters

New Appointments

Michelle O'connor Joins Ulta Beauty Pro Team

New Appointments

Davines Group: Leadership Changes, 2020 Results

SalonInteractive-Online-Store-mob

SalonCentric Brands Will Be Available on SalonInteractive Ecommerce Platform

digital access to barbicide certifications with barbicide x merit partnership

2 Million BARBICIDE® Certifications Go Digital & Contactless With Merit Partnership

loreal-california

L'oréal USA Opening Second Company Headquarters in LA Area

Amazon Hair Salon in London

Amazon is Opening a Hair Salon…Wait, WHAT?

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GOODY Announces Nikki Nelms as New Brand Ambassador

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Joico Certified by PETA as Animal Test-Free

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New Appointments

Harry Josh is the New Goldwell & KMS Americas Ambassador

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Paul Mitchell Appoints New CEO & Artistic Directors

Wella Beauty Envision Awards 2021 Categories How To Enter & Deadlines

Wella Beauty Envision Awards 2021 Now Open For Entries

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Should Hairdressers Be Vaccinated Sooner?

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COVID-19: What the Current Closure Means For U.K. Salons

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Tracee Ellis Ross Joins Ulta Beauty as Diversity Advisor

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New Bill Would Eliminate Licensing Requirements For Indiana Cosmetologists & Barbers

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BREAKING NEWS: California Reopens Salons Indoors

BTC University & Sassoon Academy Announce Major Partnership

The Professional Beauty Association Announces New Executive Director Following Steve Sleeper's Retirement

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Closed Barbershops Rebrand to Work Around Canadian COVID-19 Rules

K18 hair repair

Product Launches

How to Permanently Heal Hair: K18 Peptide Rebuilds Keratin in 4 Minutes

Industry News Introducing Color Space New Science Driven Haircolor Line

Introducing Color Space™, a New Science-Driven Haircolor Line

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo