Loading

BTC University Courses · Behindthechair | Behindthechair.com

·Courses Resources Quick Tips Artist Profiles Collections

BTC University

Courses

Stream full-length courses from the industry’s top educators — color, cutting, balayage, business, and more.

All Business Hair Color Haircuts Styling Men's Hair Extensions Events Haircare Celebrity Manufacturer

All Business Consultations Revenue Ideas Social Media Management New Talent

The Ice Age of Beauty

The Ice Age of Beauty

Mary Rector discusses a defining moment where social media, suite rental, and instant gratification have reshaped the salon industry — and how to build a career that lasts.

@marybehindthechair

(4)

Building a Brand with Kevin Murphy

Kevin Murphy breaks down how the salon landscape is evolving, why personalization and self-expression now matter more than ever, and how hairdressers who understand branding will be the ones who thrive long-term.

@kevinmurphyhair

The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

Learn to turn hair trends into profit with BTC's Editorial Director Steph Bong.

@yourgirlsteph, @btc_ontour

The BTC Show 2024—Day 3: Business Workshop

The BTC Show 2024—Day 3: Business Workshop

Learn to enhance your social media, attract and retain clients, raise prices confidently and create a standout salon experience, while creating a dream team or succeeding as an independent salon owner.

@marybehindthechair, @haleygable +1

6 Ways to Attract New Clients Using Instagram

6 Ways to Attract New Clients Using Instagram

Learn to build your books & grow your Instagram following with pro tips from Haley Gable.

@haleygable

Unlocking Greatness: Fight Mediocrity With Mary Rector

Unlocking Greatness: Fight Mediocrity With Mary Rector

Reignite your flame with real truths from BTC’s Founder Mary Rector.

@marybehindthechair

Styling and Photographing Hair For Social Media

Styling and Photographing Hair For Social Media

Go viral, prep for #ONESHOT season and have clients knocking down your salon door with Belinda Mills' tips.

@bel_pipsqueekinsaigon

AI + Social Media Workshop

AI + Social Media Workshop

Revolutionize your social media game with AI, expert insights, mental health support and influencer tips.

@thebtcshow

Instagram 101: Handles, Bios & Profile Pics

Elevate your career with an exclusive series by BTC's Haley Gable on client growth and influence.

@haleygable

The Iconic Celebrity Stylist Panel

The Iconic Celebrity Stylist Panel

Delve into the fascinating journeys of celebrity hairstyling pioneers—Sally Hersberger, Chris Appleton and more.

@sallyhershberger, @chrisappleton1

Mary Rector, BTC Founder Interviews Frederic Aspiras

Mary Rector, BTC Founder Interviews Frederic Aspiras

Frederic Aspiras, the mastermind behind Lady Gaga's iconic looks, spills behind-the-scenes stories in this exclusive interview.

@marybehindthechair, @fredericaspiras

Interview with Justin Anderson

Interview with Justin Anderson

Get up close and personal with A-list celeb stylist Justin Anderson in an exclusive, candid interview

@justinandersoncolor, @marybehindthechair

Your Complete Guide To Running A Salon Instagram

Your Complete Guide To Running A Salon Instagram

Discover salon-focused Instagram tips from Haley Gable to keep your books full.

@haleygable

Your Most-Asked Social Media Questions

Your Most-Asked Social Media Questions

Haley Gable answers your most-asked questions about Instagram success for hairdressers.

@haleygable

10 Instagram Mistakes + How To Fix Them

10 Instagram Mistakes + How To Fix Them

Boost your Instagram game with Haley Gable's top 10 tips for immediate success.

@haleygable

Build Your Clientele With Instagram

Build Your Clientele With Instagram

Haley Gable guides you through effective content and quick Instagram tips for attracting clients.

@haleygable

Brands: How to Get Them To Notice You

Brands: How to Get Them To Notice You

Unlock brand opportunities with Haley Gable's social media success strategies.

@haleygable

Captions & Hashtags For Your Audience

Captions & Hashtags For Your Audience

Learn caption and hashtag tips for social media success with Haley Gable.

@haleygable

Live Instagram Page Reviews: Session 2

Live Instagram Page Reviews: Session 2

Join Mary Rector and Kevin Givens as they review Instagram pages for 90 minutes.

@marybehindthechair, @kevin.givens

Lowlights & Content Creation

Lowlights & Content Creation

Elevate your services with #ONESHOT Winner Samantha Harman's lowlighting techniques and content creation secrets.

@samanthasbeautyconfessions

Create 64 Pieces of Content From 1 Client

Create 64 Pieces of Content From 1 Client

Discover Adina Pignatare's strategy for creating 64 pieces of Instagram content from one blonding client.

@adina_pignatare

Live Instagram Page Reviews: Session 1

Live Instagram Page Reviews: Session 1

Watch as Mary Rector and Kevin Givens give LIVE feedback of Instagram pages.

@marybehindthechair, @kevin.givens

Your Financial Future

Your Financial Future

Achieve financial freedom with insights from Ulta Beauty's Sr. Director of Education & Creative, Anna Manukyan.

@amanukyan

Interview With Madison Reed Founder

Interview With Madison Reed Founder

Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.

@amyerrett, @marybehindthechair

22 Years of Business Lessons

22 Years of Business Lessons

Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.

@marybehindthechair

Inflation & Supply Chain

Inflation & Supply Chain

Join BTC Founder Mary Rector and Gina Bianca, Salon Business Expert, in a “let’s get real” online business class.

@marybehindthechair, @iamginabianca

How to Book Blondes

How to Book Blondes

Book more blondes, sell more retail and better strategize your social media using these tips from Olivia Smalley.

@omgartistry

Hairstyles For Instagram

Hairstyles For Instagram

Learn expert styling for Instagram-worthy photos with award-winning stylist Natalie Anne.

@natalieannehair

Curly Client Consultations

Curly Client Consultations

Learn from Christin Brown, a celebrity stylist, Deva-Certified Curl Specialist and curly hair expert.

@curlfactor

How To Build Your Personal Brand On Instagram

Discover the power of showcasing your personality in your content and standing out from the crowd.

@marybehindthechair, @kevin.givens +3

Instagram Videos 101: Basic + Advanced

Instagram Videos 101: Basic + Advanced

Boost your online presence through video content and learn basic to advanced tips for success.

@chrisjones_hair, @brianacisneros +4

Salon Instagram: Attracting More Clients

Salon Instagram: Attracting More Clients

Unlock the secrets to motivating salon staff, supporting initiatives and curating content for social media success.

@iamginabianca, @marybehindthechair +1

Everything You Need To Become An Influencer

Everything You Need To Become An Influencer

Join BTC's Influencer Marketing team, Haley Gable and Chrissy Lancaster, to learn what brands seek from influencers.

@haleygable

Photography 101: Take Better Hair Photos

Photography 101: Take Better Hair Photos

Learn expert tips for capturing killer salon photos and viral videos from content experts.

@mickeycolonjr, @shmeggsandbaconn +1

Optimizing Your Salon Space For Photos

Optimizing Your Salon Space For Photos

Discover salon setup and photography tips for effortless content capturing from top stylists and experts.

@chrisjones_hair, @matt.swinney +2

Instagram Virgins: Build Your Business Online

Instagram Virgins: Build Your Business Online

Overcome the overwhelm and learn tailored strategies from BTC's social media experts.

@marybehindthechair, @kevin.givens +1

Larisa Love’s Top Instagram Tips And Tricks

Larisa Love’s Top Instagram Tips And Tricks

Larisa Love demos a trendy ’90s money piece technique and breaks down how to create content as you work every step of the way.

@larisadoll

Interview With Virtue Labs Founder

Interview With Virtue Labs Founder

Gain insights from Mary Rector and Melisse Shaban as they share straight talk about reaching the pinnacle of the beauty business.

@marybehindthechair, @melisseshaban

The Beauty Industry’s Definitive Source

Brand Partnership Opportunities Contact Privacy Policy Terms of Service

© 2026 behindthechair.com. All rights reserved.

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Business Hair Color Haircuts Celebrity Styling Collections Extensions Texture Men's Haircare Nails

BusinessHair ColorHaircutsCelebrityStylingCollectionsExtensionsTextureMen'sHaircareNails

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo