The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

BTC University

Included with your BTC University membership

About This Course

Discover how to leverage viral hair trends to attract clients and increase profits. Learn the season's hottest styles, upsell luxury services, and turn buzzwords into revenue with BTC’s Steph Bong.

What You'll Learn

Trend Forecast: The season’s most in-demand looks to keep you ahead of the curve, attract new clients and keep them coming back

How viral hair trends directly impact your bottom line, shaping client demand and expectations—and how to leverage them for maximum profit

Proven techniques to upsell high-value services like glosses, glazes and blowouts, increasing client spend while delivering “luxury” results

Strategies to turn routine appointments into revenue-generating opportunities by encouraging clients to explore new, trend-forward services

Course Chapters

7 chapters
  • 1Introduction & Overview
  • 2What is a Trend?
  • 3Power of Trends
  • 4BTC Trend Report
  • 5Trendsetters & Influencers
  • 6Buzzwords & Client Expectations
  • 7Closing Insights