Building a Brand with Kevin Murphy
Included with your BTC University membership
About This Course
Kevin Murphy breaks down how the salon landscape is evolving, why personalization and self-expression now matter more than ever, and how hairdressers who understand branding will be the ones who thrive long-term.
What You'll Learn
Why tribes matter more than trends in today’s salon world
How to define your brand as a hairdresser or salon
Ways to attract the clients you want to work with
Why emotional connection is the heart of successful service
How AI and tech can support — not replace — your craft
What the future of the salon industry looks like
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