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Temporary

You Just Over-Toned Your Blonde Client, Now What?

How To Formulate Cool Blondes Without Muddy, Dull End Results Accidental over-toning: It happens to the best of us, but oftentimes stylists want to correct their formulas when in reality, the issue lies in the porosity of the hair. We are here to help: Scroll on to learn how to avoid over-toning, three quick fixes Continued

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BTC Hair Trend Report

Hair Color That Changes in the Sun? Is This Real?

Heat-Activated, Prismatic Color: What It Is & How To Use It If we did a double-take, we KNOW you did too. We got an exclusive look at this prismatic color line to share how it works with different style inspo you can add a holographic shine to. Plus, learn how to retail this for any Continued

2022 haircut trends spring summer effortless texture chelseahaircutters midlength face framing layers
Balayage

The Biggest Hair Color Trends of Spring & Summer 2022

Every Hair Color That’s Trending This Season Remember when our clients requested “expensive brunettes” for 2022? Fast forward—it’s almost summer, so get prepared to brighten up those darker tones with shimmery strands. Copper tones, luxe brunettes, light browns, golden blondes and brondes are all on our trend radar. Keep scrolling for the full BTC Continued

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Foiling

Larisa Love's 4 Tips For Creating Contrast With Semi-Permanent Color

4 Tips To Create Contrast From Larisa Love Colorists usually run to demi- and permanent color for major transformations, but don't sleep on direct dyes—especially for your clients who switch up their color often. Joico Global Brand Ambassador Larisa Love (@larisadoll) shows us how she creates stunning Insta-worthy looks using lightener and semi-permanent color. Continued

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Blonde

Biolage ColorBalm Conditioner: 4 Tips To Make Haircolor Last

How To Extend Color With Biolage’s New Color-Depositing Conditioner Collection Picture this: You get to the shampoo bowl and want to give your client’s color an extra POP. Whether it’s cooling down prelightened hair or enhancing a red, Biolage just launched ColorBalm Conditioners to get the job done in less than 10 minutes. We spoke Continued

Moroccanoil color depositing masks
Hair Color

Moroccanoil Adds New Shades to Color-Depositing Mask Line

Now you have more choices in Moroccanoil’s Color Depositing Mask collection—Lilac and Copper! The dual-benefit hair masks deposit pure pigments while providing the treatment benefits of a deeply conditioning hair mask. Inspired by immense customer demand and trending haircolors, Lilac and Copper offer additional opportunities for experimentation and enhanced hair health. Lilac: Suited Continued

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Everyday Vivids
57:34
Everyday Vivids

Introduce your clients to the vibrant world of creative color using Kimberly Ibbotson’s signature techniques and strategies.

@kimberlytayhair

Color Formulas

The formulas colorists are creating right now

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Soft strawberry blonde hair color information formula
Formula

Temporary Soft Strawberry Blonde

Celebrity Temporary

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2022 haircut trends spring summer effortless texture chelseahaircutters midlength face framing layers
Balayage

The Biggest Hair Color Trends of Spring & Summer 2022

Temporary Products

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COR.Color™
Demi-Permanent ColorO&M

COR.Color™

Fabuloso™ Platinum Blonde Toning Shampoo
Hair ColorEvo Hair

Fabuloso™ Platinum Blonde Toning Shampoo

Color Depositing Mask
Brunette

Color Depositing Mask

Precision Blend
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Wig Coloring Techniques
1:29:48
Wig Coloring Techniques

Discover wig color application, styling, and maintenance tips with LA-based creative colorist Kimberly Taylor Ibbotson.

@kimberlytayhair

(32)
Formulate the Perfect Pastel
1:25:12
Formulate the Perfect Pastel

Perfect your pastels and master the science and art of toning for vibrant summer-ready hues with #ONESHOT Winner James Earnshaw.

@jhair_stylist

(4)
Gray CoverageAmerican Crew®

Precision Blend

Color Fresh Mask
Creative ColorWella Professionals

Color Fresh Mask

Strobe Contour Kit
Hair ColorAmika

Strobe Contour Kit

Color Care Whipped Glaze For Blondes & Highlights
BlondeLiving Proof

Color Care Whipped Glaze For Blondes & Highlights

Color Care Whipped Glaze For Darker Tones
Hair ColorLiving Proof

Color Care Whipped Glaze For Darker Tones

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AdvertisementPromotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo