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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Hairstylist applying KEVIN.MURPHY styling products backstage during a professional hair styling session.

Brand Interviews

Beyond Technical Skills: What Today's Hairstylists Need To Build a Lasting Career

O&M

O&M Appoints Diane Gorgievski as First-Ever International Editorial Director

Keune’s “Shop Small, Care Big” Campaign Helps Salons Drive Retail Sales

Keune's "Shop Small, Care Big" Campaign Helps Salons Drive Retail Sales

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Hair Color Haircuts Styling Business Collections Extensions Texture Men's Celebrity Haircare Nails

Ashlee Norman poses in front of a Bumble and bumble backdrop wearing a black dress, statement jewelry and boots while holding out the sides of her skirt.

Brand Interviews

Ashlee Norman: Why the Industry is Relearning What Makes an Educator

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Paul Mitchell Launches "Every Blonde Needs a Pro" to Spotlight Stylists

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Schwarzkopf Professional® Introduces New Alphanumeric Color System

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Brand Interviews

Why Keune Has Quietly Built One of the Most Loyal Followings in the Industry

amika On Your Wavelength Campaign

Brand Interviews

On Set With Amika in NYC: Inside the "On Your Wavelength" Campaign That Celebrates Hairstylists

Keune Kicks Off 2026 With New Launch, Major Promotions & Philanthropy Initiatives

DONNABELLA-PROEXTENSIONIST TEAM

Donna Bella Launches Pro Extensionist Team to Advance Professional Extension Education

Stylists working on clients in an Ulta Beauty salon. Text reads: “The Possibilities are Beautiful” Cosmetology Student Scholarship worth up to $10,000.

Ulta Beauty & Beauty Changes Lives Launch "The Possibilities Are Beautiful" Cosmetology Student Scholarship

KEVIN.MURPHY Expands U.S. Retail and Online Availability With SalonCentric™

Bumble and Bumble. Expands Professional Distribution With SalonCentric

Loreal Academy 5

Inside L'oréal Professional Products' New Hudson Yards Academy

three models with cloud dancer color hair posing

milk_shake® PRO Launches Cloud Dancer Color Collection

Moroccanoil® Awards Five $5,000 Scholarships to Cosmetology Student

Moroccanoil® Awards $25,000 in Scholarships to Support the Next Generation of Salon Talent

paul mitchell academy space for hairdressers in santa monica

John Paul Mitchell Systems Expands Global Education With New Academies & Leadership

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Moroccanoil® Expands Into Ulta Beauty Stores Nationwide & Online

Rusk Collective Stylists Michelle Cheyanne Christion Photo Credit Instagram via @ruskhaircare (1)

RUSK® Launches Iconic Artists to Celebrate Community

Photo courtesy of Keratin Complex® tabatha post

Tabatha Coffey Teams up With Keratin Complex® to Launch the Perfect Color Service

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Moroccanoil® the Collective 2025: The Trends, Tools & Inspiration Every Hairdresser Needs Now

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Amika Goes Back to Its Roots With a New Campaign Celebrating Stylists

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Amika's Rooted in Growth Grant Program is Now Accepting Applicants

small wonder bottles on display

Small Wonder Offers Zero-Waste Haircare System

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