Get The Formulas: Rich Plum Brunette With Glossy Ribbons
Bold, glossy and impossible to ignore—plum is having a major moment. This deep, jewel-toned shade channels luxury and drama with red-violet depth and high-shine dimension. As rich, dimensional shades continue trending in 2026, this wine-inspired tone delivers major shine and contrast without feeling flat.
Danger Jones Team Member Robin Martinez (@robinjabro) created this wine-inspired look with preexisting lightened pieces and dimensional ribbons that, when layered with plum toner, created bold, light-reflective contrasts throughout the mids and ends. The result? Shadowed roots, glossy plum ribbons and a high-gloss finish that captures light from every angle. Keep reading for her formula and steps below.
Trend Alert: What Is Rich Plum?
Rich plum sits between red and violet on the color spectrum—think merlot, cabernet and berry tones that add instant depth and vibrancy. Unlike brighter cherry or coppery reds, plum hues offer a cooler, wine-tinted finish with high gloss and dimension. Perfect for clients craving boldness without sacrificing sophistication, these shades can be layered into brunettes for subtle contrast or applied globally for full-impact color.
The Formulas
- Formula A (roots)
- Danger Jones Gloss Toner With Bonder 4-66 + 3-0 + developer
- Formula B (global)
- Gloss Toner With Bonder 6-66 + 7-8 + 5-8 + -66 + developer
Steps
1. Before:
2. ApplyFormula A through the root area to create depth and a soft, shadowed base.
3. Next, apply Formula B through the mids and ends for a multidimensional plum tone with red-violet reflection. This layered mix builds rich saturation while maintaining shine and contrast.
4. Rinse thoroughly and style as desired. Robin finished the look with a smooth, glossy finish to enhance light reflection and show off the plum’s depth and dimension.
5. Finished look:
