Wella Professionals Celebrates 140 Years With the #140changemakers Collection

Wella Professionals Celebrates Its 140th Anniversary With A New Collection Wella Professionals celebrates its 140th anniversary with the reveal of a digital collection of 140 unique haircolor transformations, created by the brand’s changemakers across the globe. Community has always been at the heart of Wella Professionals and to mark this exciting moment, stylists are invited to join the beautiful celebration.   Launched in October 2019, #140changemakers is a social celebration to showcase the most magnificent haircolor transformations of Wella Professionals’ colorists on Instagram, mainly created using the iconic Koleston Perfect with ME+. The #140changemakers campaign saw over 8,000 submissions from (more…)