Wella Professionals Is Hosting A Virtual Fundraiser To Raise Money For The Salon Industry

Wella Professionals is hosting “Fractured Not Broken,” a virtual fundraiser to support the Professional Beauty Organization’s (PBA) COVID-19 Relief Fund for salon industry relief and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls. Wella is donating $150,000 to each organization, with the goal to raise additional funds amongst viewers throughout the live stream.

Here’s How You Can Help:

• The livestream will take place…