A new, “healthy” makeup line specializing in 100 percent organic, gluten-free and vegan products was recently launched in an effort to cater to health savvy and fashion-forward women. The aptly named Au Naturale, was founded by Ashley Prange, who was motivated by a strong passion to produce cruelty-free, non-toxic and high-quality products for herself and other “consciously chic” women.

“Our ultimate goal is to help our customers wear makeup that embodies their values and promotes health,” said Ashley. “Without worrying about the harsh negative side effects non-natural cosmetic products can cause.  

Inspired by this…