By Steph Bong·September 21, 2018
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Building A Brand: Use These Touch Points, Content & Conversation Tips
“Your brand is what people say about you when you’re not in the room,” shares Jeff Bezos, Amazon CEO. Yes, Amazon's biz model basically runs the world, but how can you translate this branding advice into the intimate setting and more personal client-stylist relationships of a salon?
Here’s a good place to start—scroll for three keys to cultivating a clear and engaging brand through touch points, content and conversation from Lexi Design Owner Alexis Ufland (@lexidesignspas) at the 2018 MINDBODY BOLD Conference.
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Kevin Murphy breaks down how the salon landscape is evolving, why personalization and self-expression now matter more than ever, and how hairdressers who understand branding will be the ones who thrive long-term.
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Mary Rector discusses a defining moment where social media, suite rental, and instant gratification have reshaped the salon industry — and how to build a career that lasts.
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Learn to enhance your social media, attract and retain clients, raise prices confidently and create a standout salon experience, while creating a dream team or succeeding as an independent salon owner.
@marybehindthechair, @haleygable +1
