Building A Brand: Use These Touch Points, Content & Conversation Tips “Your brand is what people say about you when you’re not in the room,” shares Jeff Bezos, Amazon CEO. Yes, Amazon’s biz model basically runs the world, but how can you translate this branding advice into the intimate setting and more personal client-stylist relationships of a salon? Here’s a good place to start—scroll for three keys to cultivating a clear and engaging brand through touch points, content and conversation from Lexi Design Owner Alexis Ufland (@lexidesignspas) at the 2018 MINDBODY BOLD Conference. 1. Branding 101 Checklist: Use This (more…)
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Salon Owners: Are You Using These 3 Steps To Build a Powerful Brand?
Building A Brand: Use These Touch Points, Content & Conversation Tips “Your brand is what people say about you when you’re not in the room,” shares Jeff Bezos, Amazon CEO. Yes, Amazon's biz model basically runs the world, but how can you translate this branding advice into the intimate setting and more personal client-stylist relationships of Continued
September 21, 2018·1 min read
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