How To Increase Retail Sales: Smart Strategies for Salon Owners
Retail doesn’t fail because clients don’t want products. It fails when stylists feel like they’re delivering a script instead of caring for the person in their chair.
Salon owner and Kenra Color® Artistic Director Eric Vaughn (@realericvaughn) has built REV Salon’s retail strategy around one core belief: Retail should never feel like selling. It should feel like service.
Find Eric’s must-dos below for a successful retail sale, including tips on how to train your team to close the deal.
Why Do Stylists Struggle To Sell…
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