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By Katie Harrington

When it comes to seasonal promotions, Christmas is all about holiday updos; Valentine’s Day means sexy styling and Mother’s Day is geared toward pampering hardworking moms with luxurious treatments and services. But Halloween? That’s when you can really scare up your creativity! Each year, as costumes become increasingly elaborate, clients invest more in their end-of-October parties—including hair and makeup created by you! Here’s some advice…