By Btc Lauren Rees·July 14, 2021
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Have you heard about the new, brick-and-mortar Allure store? The beauty mag is opening an IRL retail location in NYC featuring 150+ beauty brands—and some Henkel Professional beauty products will be on the shelves!
The Allure store is packed with augmented reality virtual try-ons, scannable codes to get more product info and “smart mirrors.” The store is curated to carry products that Allure editors deem worthy of its “Best of Beauty” Awards, or super innovative products that the public needs to know about!
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Image via SexyHair.…
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