Laughing All the Way to the Bank

Formulas     How Salons Are Building their Brands with Humor   By Katie Harrington   Who says branding has to be boring? Not these forward-thinking salon owners! Rejecting the traditional “pretty picture” approach to salon marketing, they chose a more unconventional route to attract the attention of new clients. Using imagination and a great sense of humor, these visionaries achieved successful results beyond their dreams and beyond their expectations. Here’s how.   Hairobert, Germantown, TN   In 1988, at the age of 25, Robert Brown opened his first hair salon in a small town near Memphis, TN. Back then, (more…)