Client retention must be top priority in every salon that wants to grow their business. Neil Ducoff and his team at Strategies take you through client retention boot camp to understand and identify rules that keep clients returning. Happy, returning clients will naturally build your referral business.

According to Neil, “To understand the meaning and goals of client retention, you must be familiar with the language and factors that impact how well you retain clients.” Below are the productivity numbers you absolutely must evaluate in your salon.

• Client Base. This figure is the total number of retained…