JCPenney recently shared it's brand new store format, featuring a completely reimagined layout just outside of Dallas in Hurst, Texas, that represents the Company’s strategy to put the customer at the center of its business. As a brand-defining store, it is experiential at its core, and a direct result of what today’s shoppers want from a retailer, including a new blow-dry space in the Salon By InStyle^® and its first barber shop.

The store is built around data and insights learned from more than a year of extensive customer research, and it showcases the comprehensive…