How to Increase Salon Business: 6 Realistic Goals

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Management Courses

47:54

22 Years of Business Lessons

Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.

@marybehindthechair

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27:17

Your Complete Guide To Running A Salon Instagram

Discover salon-focused Instagram tips from Haley Gable to keep your books full.

@haleygable

49:10

Unlocking Greatness: Fight Mediocrity With Mary Rector

Reignite your flame with real truths from BTC’s Founder Mary Rector.

@marybehindthechair

43:14

Building a Brand with Kevin Murphy

Kevin Murphy breaks down how the salon landscape is evolving, why personalization and self-expression now matter more than ever, and how hairdressers who understand branding will be the ones who thrive long-term.

@kevinmurphyhair

1:13:30

The Ice Age of Beauty

Mary Rector discusses a defining moment where social media, suite rental, and instant gratification have reshaped the salon industry — and how to build a career that lasts.

@marybehindthechair

1:04:26

Interview With Madison Reed Founder

Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.

@amyerrett, @marybehindthechair

4:00:59

The BTC Show 2024—Day 3: Business Workshop

Learn to enhance your social media, attract and retain clients, raise prices confidently and create a standout salon experience, while creating a dream team or succeeding as an independent salon owner.

@marybehindthechair, @haleygable +1