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HairUWear Changes Everything

By Rachael Drehobl·September 05, 2017

What do we mean by everything? This month, HairUWear announced it’s getting a whole new look—including a re-vamped website, more experiential videos and a bold social media presence, which features the hashtag #HairUWear #ChangesEverything. You might know HairUWear for its professional brand, Great Lengths, eight-time Stylist Choice Award winner for Favorite Hair Extensions.

To showcase this new direction, HairUWear hosted a gathering at Lightbox Studio in New York City in July. At the event, HairUWear announced the overhaul of each of its collections— including Hairdo, Great Lengths, Raquel Welch and Hair2Wear. BTC…

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