A BTC Sneak Peek! Peep the New Product Packaging From Amika

Did you know that the word amika translates to friend or girlfriend in Latin? And for the last 10 years, that’s exactly what the amika brand has become—a stylist’s and a client’s best friend. With their fun, beloved packaging and their dependable, straightforward products, amika has quickly become a highly-coveted professional hair brand as well as a cool lifestyle brand that people everywhere recognize and connect with.   amika has categorized their products and sorted them by color—stylists can expect to see this in February 2018!   amika is in more than 5,000 salons across the country and in more (more…)