Aveda Celebrating 40th Anniversary at Congress 2018

Aveda Congress 2018: Know What We’re Made Of, a global celebration in honor of the craft of hairdressing and the Aveda network, will take place Oct. 6-9 in Minneapolis, Minn., the global headquarters of Aveda. It’s a four-day event that recognizes top talent, inspires and educates with technical and creative presentations and fosters a deep sense of connection to Aveda’s heritage of distinctive artistry and social responsibility.   This year’s Aveda Congress honors the brand’s 40th anniversary through the multi-faceted theme of Know What We’re Made Of. The theme takes a cue from the new brand campaign “Know What You’re Made Of,” with the idea to dive deeper into the Aveda (more…)