All Hair Is Welcome: amika Debuts New Campaign & Brand Messaging

amika just announced the debut of their latest campaign entitled “All Hair Is Welcome,” which celebrates the brand's mission of amplifying inclusivity, diversity and friendship. The campaign is set to underscore these values that propel the brand to be “a friend to hair, hairstylists, to her, him, them and you.” Along with the visual campaign, amika is revealing new, fine-tuned brand messaging to highlight their cruelty-free ethos and cleaner ingredient philosophy that amika has maintained from its inception as well as its commitment to the environment.