As part of ABBA® Pure Performance Haircare’s upcoming 30th anniversary, the company wanted to assure its products were as current and clean as possible, while still delivering salon performance. As a result, ABBA® upgraded many of their signature products, boosting existing ingredients into pure botanicals based on current scientific research and development. 

Prior to early 2018 distribution of their newly-reformulated products, ABBA® assessed every ingredient used in their products under the protocol of the Environmental Working Group, a not-for-profit, independent research and advocacy organization dedicated to protecting human health and the environment. According to EWG's high…